Facebook’s Stumbles Expose Flaws in Its Plan to Rule Advertising

The revelation that Facebook exaggerated its own reach shows there are real flaws in the narrative about what Facebook—and digital advertising—can do. The post Facebook's Stumbles Expose Flaws in Its Plan to Rule Advertising appeared first on WIRED.

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Arrival Is a Great Sci-Fi Movie—and an Even Better Election Allegory

A super-competent woman brokers communication while fearful men around her rush to frame the unknown as enemies. Sound familiar? The post Arrival Is a Great Sci-Fi Movie—and an Even Better Election Allegory appeared first on WIRED .

Here's Proof That Commuter Bikes Don't Have to Suck

The New York company Priority loads its bikes up with features while keeping costs down.

The Burning Beauty of Solar Energy in the Nevada Desert

That huge solar array you see flying over Nevada is even more amazing from the ground. The post The Burning Beauty of Solar Energy in the Nevada Desert appeared first on WIRED .

The Physics of Spider-Man’s New Web Wings

In the latest trailer from Spider-Man: Homecoming, we see that he now has wings on his suit. Here is a rough model of him falling with wings. The post The Physics of Spider-Man's New Web Wings appeared first on WIRED .

Self-Driving Cars Could Make Commutes Worse—or Better—Than Ever

I spend a day in my driveway looking for answers.

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