Apple debuts cinematic iPhone 7, Apple Watch Series 2 commercials

Https%3a%2f%2fblueprint-api-production.s3.amazonaws.com%2fuploads%2fcard%2fimage%2f213646%2fapplwtch9870

Following that black and white iPhone 7 teaser video from last week, Apple has launched a new series of commercials promoting the iPhone 7 and the Apple Watch Series 2 and each one is, in true Apple tradition, a tiny work of art.

The first is titled "Midnight," and it takes us on a trip with a skateboarder who has an eye for night photography. Designed to show off the iPhone 7's low-light powers, the one-minute mini movie is oddly intimate, even while touting the most talked about technology product on the planet.

Next there is "Morning Ride," a 30-second dip into the world of a cyclist who, suddenly called by nature's pull, decides to emerge from his garage and go for a ride. The spot ends on an epic frame of storm clouds gathering in front of the biker. The message: Yes, the newly water-resistant iPhone 7 can survive the looming downpour. Read more...

More about Marketing, Commercials, Iphone 7, Apple, and Apple Watch

Comments

Take a Load Off With These 6 Swanky Camping Hammocks

Looking for a free-floating, ultralight shelter on the go? We've got you. The post Take a Load Off With These 6 Swanky Camping Hammocks appeared first on WIRED .

Oracle Just Bought Dyn, the Company That Brought Down the Internet

An attack on internet infrastructure company Dyn last month cut off access to some of the world's biggest sites last month. Now Oracle is buying the company The post Oracle Just Bought Dyn, the Company That Brought Down the Internet appeared first on WIRED .

24x7 News Headlines

Search This Blog